Wednesday, December 07, 2011

Engineers are Smokin' Hot

My university has posted this recruitment ad on their homepage. I'm not sure if it's targeted at 18-year-old women or 18-year-old men. Is the intended message "You can be a woman, can study engineering, and can STILL be smokin' hot," or is it "You can come study engineering at RIT and STILL meet some smokin' hot (and fast!) women"?

The male voiceover says "Around here, there's only one thing we expect from our students..." and then the on-screen text flashes the phrase "Beautiful Solutions."

Anecdotally, the women in the video are not actually on the Formula team.




Update: The women in the video apparently are on the Formula team in some role, but not in the roles portrayed. Also, after the college president received negative feedback "from a number of people," including students, the video was taken down from the RIT homepage.

1 comment:

Jason Hills said...

Wow. I do recall a number of such things at RIT over the years, i.e., cases of "sexual advertising" that you'd expect (but not condone) elsewhere as a university should have more sense.